Currently better known for its branded fleet of radio taxis, Meru Cabs, V-Link Group was launched in 2000 to provide Fleet Management Solutions to India’s leading
BPOs, media houses and corporate clients across major cities in India.
Soon after True North picked up a stake in February 2007, V-Link Group introduced Meru, a fleet of air-conditioned, GPS-linked, electronic metered taxis in Mumbai.
From an initial 45 cabs in one city, the company spread to three other cities – Delhi, Hyderabad and Bengaluru – by 2008.
Factors of success include the high quality management team put in place by True North, strategies it formulated for the launch in Mumbai, the bid for airport concessions in Bengaluru and Hyderabad, alternate revenue streams and a new technology platform.
Founder :- Neeraj Gupta